Branding & Identity
I was a part of a team in a strategic positioning and branding 10 week program. We started with stakeholder interviews, ethnographics, video diaries and secondary research. As a team we narrowed several written position statements with corresponding visual designs down to one. The deliverables included a brand book, custom typeface Caitlin Sans, hand done iconography, color strategy and a clearly defined Freeosk voice and personality.